Miss USA pageant drops off 28 percent in key demo from last year
Game 5 of the NBA Finals led ABC to a handy win on Sunday night, while the Miss USA pageant faltered like Miss Utah USA trying to answer a question about income inequality, dropping significantly in both the key demographic and total viewers, according to preliminary numbers.
Though ABC's numbers are approximate due to the nature of live sports, the network grabbed an easy first place in the advertiser-coveted 18-49 demographic with a 4.7 rating/15 share and 12.2 million total viewers. Game 5 of the NBA Finals drew a 5.6/16 and 14.2 million total viewers, the best numbers of the night in both categories.
Prior to the game, the network aired "Jimmy Kimmel Live Game Night," which had a 1.9/7 and 5.6 million total viewers, and "Kia NBA Countdown," which took a 2.5/9 and 6.9 million total viewers.
NBC took second place in ratings and total viewers with a 1.4/4 and 5.3 million total viewers. The U.S. Open at 7 p.m. had a 2.8/11 with 11.3 total viewers. Following repeats of "Betty White's Off Their Rockers" and "The Voice," the Miss USA Pageant at 9 drew a 1.3/4, down 28 percent from last year's ceremony and 4.6 million total viewers, a 27 percent drop.
Fox, which aired repeats throughout the night, was third in ratings and fourth in total viewers with a 0.9/3 and 2 million.
Univision was fourth in ratings and fifth in total viewers with a 0.8/2 and 1.9 million.
CBS took fifth place in ratings and third in total viewers with a 0.6/2 and 4.2 million. Aside from "60 Minutes" at 7, which had a 0.9/3 and 6.9 million total viewers, the network aired repeats.
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