NBC win overall Sunday night on the strength of the NFL, while "Big Brother" managed to post a modest gain, according to preliminary numbers.
While NBC's numbers are approximate due to the nature of live sports (they are likely to go up following adjustment), currently the network holds first place in the advertiser-coveted 18-49 demographic with a 2.5 rating/7 share and in total viewers with 7.7 million. "Madden NFL 13 Pigskin Pro-Am" at 7 p.m. drew a 1.4/5 in the demo and 4.3 million total viewers. The Carolina Panthers/New York Jets game the following hour drew a 2.9/8 in the demo, even with last year's second game of the preseason, and drew 8.8 million total viewers. It was the most-watched program of the night as well as the highest-rated.
Fox drew second place in the demo with a 1.8/5 and third in total viewers with 4 million. Following NFL overrun from 7 to 7:30, which posted a 2.0/7 and 5.3 million total viewers, the network aired repeats.
CBS came in third in the demo and second in total viewers with a 1.4/4 and 6.4 million. The network aired mostly repeats, aside from "Big Brother" at 8, which inched up in the demo from last week for a 2.5/7 and attracted 7.3 million total viewers. Sunday's episode was the highest-rated of the summer apart from the season premiere, and the most-watched episode of the summer.
ABC, which ran repeats, came in fourth in ratings and total viewers with 0.9/3 and 3.4 million total viewers.