"The Real" grabs slightly better numbers than Kris in household ratings and key female demos
In the Battle of the Talk-Show Tryouts, the ladies of "The Real" edged out "Kris" — the proposed talk show from Kardashian family matriarch Kris Jenner — during the first six days of both shows.
The panel-format talk show "The Real" — which, like "Kris," launched its test run July 15 — edged out "Kris" in metered market household ratings and key female demographics.
In household ratings, "The Real" has averaged a 1.0/3 household rating, compared to the 0.9/3 that "Kris" scored. Those numbers represented a 25 percent increase in the year-ago time period average for "The Real," and an 18 percent decrease for "Kris."
In the women 25-54 demographic, "The Real" also bested "Kris," averaging a 0.8/5 rating — up 60 percent from year-ago time period average — compared to 0.7/5 for Kris, which was even with the year-ago average.
Among women 18-49, "The Real" had a 0.7/5 during its first six days. compared to 0.6/4 for "Kris." "The Real" improved upon the year-ago time period average by 40 percent, while "Kris" remained stagnant.
On the plus side for "Kris," the newly launched talk show became the top-rated show in its time slot in Los Angeles with its Monday episode, drawing a 1.1 household rating in L.A. as it did in New York and Dallas.
In the Top 3 markets, "Kris" is up 38 percent compared to the previous month's time period, and by 22 percent compared to the May 2013 time period. It's also showed considerable growth over its lead-in; in the Top 3 markets, "Kris" has improved 38 percent over its lead-in in household ratings and 60 percent in the women 18-49 demographic.