While not a roaring success, the show’s swan song wins the 8 p.m. hour and does well at 9. A second season would make sense
NBC’s "The Sing-Off" signed off on a high note, winning its 8 p.m. hour and finishing a respectable second at 9 p.m. vs. CBS comedies.
The two-hour "Sing" finale, in which (spoiler alert) underdog group Nota somehow managed to beat the superior ‘Bubs from Boston and two judges broke down in tears, averaged a 2.3 rating/6 share among adults 18-49 from 8-10 p.m. Monday. Only CBS’s mighty duo of "Two and a Half Men" and "(It Keeps Getting) Big (-ger) Bang Theory" did better for the night in the demo.
While not a smash hit, "Sing" proved to be a steady performer for NBC during its four-night, two week run. It also generated lots of online buzz and did particularly well among viewers 34 and under. (We could see MTV or VH1 snapping up a repeat run of the show.)
Given NBC’s lack of circulation right now (translation: no hits, few viewers), as well as the fact that it’s a slow holiday period, the "Sing" performance is kind of impressive. It’s not hard to see the network bringing back the show for another cycle– and perhaps giving it a more traditional four-to-eight week run, allowing to to build momentum and buzz.
← Previous Story