Watch your back, "American Idol" — because "The Voice" appears to be growing louder.
NBC's singing competition, currently in its fourth cycle, hit a new milestone last week, with its two installments taking the top two slots for the week in both the advertiser-coveted 18-49 demographic and in total viewers for the first time in the series' history.
Though "The Voice" has nabbed the top two slots in the demo on several occasions in the past, the dominance in total viewers was a new achievement.
Last Monday's "Voice" grabbed a 5.2 rating/14 share in the advertiser-coveted 18-49 demographic, drawing the week's top ratings, and was the most-watched show of the week with 14.5 million.
Tuesday's episode posted a 4.6/15, a slight improvement over the previous Tuesday's numbers, and amassed 14.2 million total viewers, putting the episode in the Number 2 spot for the week in both categories.
In addition to giving "Idol" a run for its money, "The Voice" has also given ABC's "Dancing With the Stars" — traditionally, a total-viewers powerhouse — cause for concern. Last Tuesday marked the fourth time in two weeks that "The Voice" has bested "DWTS" in total viewers.
Of course, it's not all good news for the show; Monday's episode posted a 4.9/14 in the demo and 14.2 million total viewers, a smidgen off from the previous Monday's episode. Nevertheless, it still won the night in both categories.