'Sherlock Holmes' to Sponsor Special

'Sherlock Holmes' to Sponsor Special

Published: October 31, 2009 @ 7:03 pm
Print this page
By Josef Adalian

Warner Bros.' Christmas tentpole "Sherlock Holmes" will serve as the major sponsor for Fox's upcoming Seth MacFarlane variety half-hour.

MacFarlane's brand of outrageous humor proved too much for the folks at Microsoft, who a few days ago dropped plans to have Windows 7 sponsor the Fox special (full title: "Family Guy Presents: Seth and Alex's Almost Live Comedy Show"). Fox insiders had hinted the network wouldn't have a problem finding a replacement, and sure enough, Warner Bros. stepped up.

News of the sponsorship came during a promo spot for the special that aired during Fox's Saturday night World Series pregame show.

What's unclear is how -- or if -- producers of "Almost Live" plan to weave "Sherlock Holmes" into the special's content. When Windows 7 was on board, producers had crafted special Microsoft-themed humor into storylines.

Saturday's promo promised only a sneak preview of the Robert Downey-Jude Law holiday film. Fox insiders had suggested at the time of Microsoft's withdrawal that the half-hour would continue to feature no traditional commercial breaks.

 

Tags: Family Guy, Fox, product integration, Sherlock Holmes, Television, Warner Bros.
Sign Up For First Take

Get Our Daily Email, and Receive Invitations to Our Screenings Series

Start your day with all of the news worth knowing

What's First Take?

Description

The Box tries to make sense of all things television. 

Subscribe to The Box
Most Popular
Columns
Wrap Tweets