Executive who oversaw company's Crackle platform will now manage studio's partnerships with YouTube and Hulu
Eric Berger has been promoted to executive VP, digital networks at Sony Pictures Television (SPT), the company announced on Tuesday.
Previously, Berger served as Sony's senior VP, digital networks,
In that position, he oversaw Crackle, the company's multi-platforn video entertainment platform.
Berger will retain those duties, as well as managing mobile games and applications based on television properties.
Berger, who joined Sony in 2006, will also manage the company's partnerships with YouTube and Hulu.
Andy Kaplan, Sony's president, networks — to whom Berger reports — lauded the new exec VP as "a respected member of the digital community" who will "take us to the next level."
Read the full press release below.
ERIC BERGER NAMED EXECUTIVE VICE PRESIDENT,
DIGITAL NETWORKS, SONY PICTURES TELEVISION
CULVER CITY, CA (April 26, 2011)—Eric Berger has been promoted to executive vice president, digital networks, Sony Pictures Television (SPT), it was announced today by Andy Kaplan, president, networks, SPT, to whom he reports.
In his expanded role, Berger will continue to supervise Crackle, the studio’s multi-platform video entertainment network, as well as now manage mobile games and applications based on television properties and, in conjunction with the general managers, the digital presence of the company’s channels around the world. Berger will also manage all ad-supported digital businesses and partnerships with companies such as YouTube and Hulu.
The studio’s channels, including AXN, SET and Animax, reach more than 500 million households worldwide and are supported by a digital presence that includes more than 75 websites. For Crackle, Berger oversees content development, programming, marketing, distribution, product video operations and engineering.
“Eric is a respected member of the digital community, having successfully grown Crackle across multiple platforms,” said Kaplan. “With that expertise he will now guide our digital businesses, grow our channels’ digital presence and take us to the next level.”
Berger joined the company in 2006 as vice president, mobile entertainment. He guided SPT’s mobile games division from 17th to 5th place in the market, and he successfully launched video services on all major mobile operators. In 2008, Berger was named senior vice president, digital networks, where he was responsible for creating and syndicating content to major online and mobile providers. He then took over management of Crackle.
Prior to Sony Pictures, Berger was vice president of strategic planning at Time Warner Inc. (AOL, HBO, Turner Broadcasting, Time Inc., Time Warner Cable, and Warner Bros.) where he was responsible for wireless initiatives and the creation of new digital growth businesses. His efforts included shaping the company’s overall mobile strategy, including driving investment, acquisition and business development.
Crackle is a three-screen service, available online, on mobile and via internet connected televisions and other devices. Crackle can be accessed in the US, UK, Canada and Australia and is the best single source of ad-supported Hollywood films on the Internet.