Universal will distribute Syfy-branded films; Syfy will promote
Syfy Ventures and Universal Pictures are collaborating to create Syfy Films, which will develop and produce Syfy-branded theatrical movies that Universal will distribute, the companies announced Wednesday.
Syfy Films will distribute one to two films a year through Universal Pictures beginning in 2012. Syfy will provide television, online and mobile promotion for the films.
Syfy executive vice president of original programming Mark Stern and Universal Pictures co-chairman Donna Langley will jointly oversee the new company.
Universal and Syfy said they are looking for a production executive to run Syfy Films, which will be based on the Universal Lot.