TBS will commemorate late Yankeee owner George Steinbrenner, who died on Tuesday, with a full slate of "Seinfeld" reruns beginning July 19.
Steinbrenner was known among both his friends and his enemies as "The Boss" because of his ruthless, argumentative management style.
"Seinfeld" lampooned him with a storyline that featured George Constanza (played by Jason Alexander) working as an "assistant to the traveling secretary" for the Yankees.
"The Boss" never actually appeared on the show himself. Steinbrenner was always seen from behind, with "Curb Your Enthusiasm" star and "Seinfeld" co-creator Larry David providing the voice.
Good casting: Steinbrenner was portrayed as an erratic and demanding tyrant.
And he was a fan of his "Seinfeld" caricature. He filmed a cameo appearance for the show's seventh season finale in 1996, but it was left on the cutting room floor. The scenes were later included on the "Seinfeld" season seven DVD box set.
The Steinbrenner character appeared on 13 episodes of "Seinfeld" including the series finale in 1998. TBS will air 10 of them in pairs each night next week from 7-8 p.m.