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‘Walking Dead’ Lives Up to Promise of U.S. Debut, Sets Records Overseas

AMC debut delivers huge international audience for Fox International

The premiere of “The Walking Dead” drew a record audience for AMC in the U.S. on Halloween night — and the debut is living up to those numbers for Fox International, too.

The show's first episode scored a 2.7 rating among adults 18-to-49, and 5.35 million overall for its initial AMC broadcast.

The global launch delivered record ratings for Fox International, which owns all international rights for “The Walking Dead” outside of North America. The show was broadcast in 120 countries last week, Fox said. (Fox International CEO David Haslingden called it nothing short of the "biggest global launch in TV history.”)

Here are the ratings highlights, provided by the network:

>> In the U.K., “The Walking Dead” delivered 315,000 Adults and was the highest rated show in its time slot on pay TV, based on live ratings for FX and its multiplex, and becoming the highest rated premiere for a new show on FX in five years. Based on the performance of previous shows, FIC expects the total audience to double once delayed viewing figures are added in.
 
>> In Italy, it delivered 360,000 viewers with a 17.2% share of the total viewing on Sky channels, becoming the highest rated show of the night on any pay TV channel and the second-highest rated performance of any series ever on Fox.
 
>> In Spain, it delivered 105,000 viewers, with a 10.2% share of viewing on pay TV channels, becoming the highest rated show in its time slot and the highest rated series premiere on FOX for 2010.
 
>> In Southeast Asia, it delivered 380,000 viewers, beating all other western channels and obtaining significantly high ratings in Singapore (425% higher than the time slot average) and the Philippines (1,700% higher than the time slot average).  
 
>> In Mexico, "TWD" did a 1.8 rating among 18-49-year-olds, exceeding the time slot average by 230% and winning its time period among all pay TV.
 
>> In Argentina, it did a 3.5 rating among 18-49-year-olds, exceeding the time slot average by 341% and winning its time period among all pay TV.
 
>> In Colombia, it did a 2.1 among 18-49-year-olds, exceeding the time slot average by 176% and winning its time period among all pay TV.
 
>> In Peru, it did a 2.1 among 18-49-year-olds, exceeding the time slot average by 970% and winning its time period among all pay TV.
 
>> In Venezuela, it did a 1.2 among 18-44-year-olds, exceeding the time slot average by 123% and winning its time period among all pay TV.
 
>> And in Korea, “The Walking Dead” delivered 57,000 viewers and was the highest rated premiere on Fox this year.