If the Big Four broadcast networks don't get "greedy," this year's primetime upfront television negotiations for commercial time on next season's shows could be completed in a couple of weeks instead of the couple of months it took last year, media buyers are telling TheWrap.

And what will it take to do get one of the major media buying agencies to complete that first major primetime advertising deal?

Buyers say a cumulative price for a primetime package that costs between 6-8 percent more than last year.

"Everyone agrees that the television marketplace is strong and advertisers have a lot of money to spend and they want to spend it this year in the upfront," said one media buyer, echoing the thoughts of many.

But one thing buyers will not go for is if the networks insist on double-digit price increases -- which several of them ...

ALSO READ: The CW Announces Its Fall Schedule.

The CW Network wants to become a significant player on one of TV's most viewed nights, Thursdays.

To that end, next season it will pair its new action-adventure drama, "Nikita," with this year's freshman hit drama "Vampire Diaries." CW entertainment president Dawn Ostroff said "Nikita" tested "through the roof" with both young male and female audiences.
And they're not just after viewers. Rob Tuck, head of ad sales at the CW, said he expects "pairing those two shows together will bring more advertisers to the night."...

Univision Communications will add more than 20 new programs to its 2010-11 schedule across its three television networks and on Univision Interactive, including six new novelas on Univision, four on TeleFutura and four new shows on cable network Galavision.

The new programming will be introduced at an upfronts presentation on Thursday.

Conan O'Brien kicked off the Turner Entertainment annual upfront presentation at the Hammerstein Ballroom in New York with a song. The former "Tonight Show" host remixed Willie Nelson's "On the Road Again," changing the lyrics to "I just want to be on my own show again."