Friday's George Clooney- and MTV Networks-organized "Hope for Haiti Now" telethon has already raised $57 million -- the largest sum ever given by the public via a diaster relief telethon.
Even more money is expected to be raised via corporate gifts and large private donations. In addition, organizers also have yet to count in revenue from sale of a "Hope for Haiti" music collection that's being sold online via iTunes and Amazon.com.
Already, the "Hope" album stands as the biggest one-day album pre-order in iTunes history.
"The public has set a new standard of giving for a relief telethon with 'Hope for Haiti Now,' and the donations continue to come in," said Lisa Paulsen, president-CEO of the Entertainment Industry Foundation, which is providing philanthropic support to "Hope for Haiti Now."
The five broadcast networks and a slew of cable channels and online outlets aired the two-hour event Friday. It was also aired in five dozen countries around the world. Donations will continue to be accepted for six months via hopeforhaitinow.org and other outlets.