LA's hipster T-shirt store Y - Que appears to be squarely on Team Conan.
Known for jumping on pop culture moments quickly, Y Que has wasted no time designing its way into the late-night war. It's offering customers of its Los Feliz store a choice of two shirts that riff on the mess -- though both styles seem to favor Mr. O'Brien's side.
You can show support for Conan with the upbeat "I Believe in Coco" shirt. Or you can express your feeling in a more negative manner: "Boycott Leno." The latter shirt has a very scary image of Leno, by the way.
The shirts are selling for $13 each, or $40 for three. The store's located at 1770 North Vermont Avenue. If you're not in LA, you can order your shirt online here. It's actually cheaper ($13), but you'll have to pay for shipping.
Not surprisingly, other pro-CoCo shirts are popping up online as well. Busted Tees has its own design here. There's a scad of them located here. And one fast-moving Conan fan has even printed up a design with O'Brien's "don't by cynical" speech on the front. It's located http://www.zazzle.com/don_t_be_cynical_conan_o_brien_tshirt-235637228156... ">here.
For those who are really upset at Mr. Leno, you might find some therapy in this shirt design. It's definitely not safe for work.