Fans who share their passion for NBC shows online could earn the network's appreciation — and prizes — in return.
"Fan It," an initiative aimed at turning social-media users into an ad hoc promotional team for the network, will launch Monday, NBC said Thursday.
After signing up on NBC's website, participants who chat about series and steer friends to NBC-related links earn points that can be redeemed for rewards including sneak previews of shows, NBC merchandise and entry into a sweepstakes for big-ticket items.
Read more by the Associated Press.
