On HBO, as in life, it's good to be the king.
The pay cable network's "Game of Thrones, which launched in mid-April, continued its ratings climb on Sunday, scoring its highest ratings to date.
The most recent "Thrones" grabbed 2.6 million viewers during its 9 p.m. broadcast on Sunday. Combined with the show's 11 p.m. encore presentation, the total viewer average was 3.3 million.
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By comparison, last week's episode -- itself a series high at the time -- garnered a combined 3.1 million viewers with its broadcast and re-broadcast.
Between various platforms -- broadcast, DVR and HBO on Demand -- "Game of Thrones" has been averaging 8.1 million total viewers.