Fox's "Glee" gets a healthy boost when viewership from DVRs is included in the mix.
But it's not the only drama on the network getting a lift.
According to data from its first two weeks of fall broadcasts, "Glee" rose 21 percent among adults 18-49 when using live plus seven day DVR numbers. Specifically, the show averaged a 4.0 rating/10 share in the demo over seven days of viewership vs. a 3.3/9 for its live plus same day average for the same two weeks.
The news was even better for Fox's Thursday night dramas, though only a week of data is currently available.
The premiere of "Fringe," for example, rose from a 3.0/8 to a 3.9/10 in adults 18-49 -- a 30 percent jump in audience.
"Bones," meanwhile, went from a 3.1/10 to a 3.9/11 when seven full days of DVR viewing was calculated. That's up 26 percent.
The CW's "90210," "Melrose Place" and "Vampire Diaries" also continue to get a big boost from recordings, as TheWrap first reported [6]last week.
Of course, while these numbers give networks an indication of how shows are playing on the pop culture landscape, they don't automatically translate into ad revenue.
Advertisers, as a rule, use commerical ratings and viewership within the first three days of a show's initial broadcast to determine how much they'll pay for spots. The live plus seven figures are therefore a bit of a vanity stat -- though one CW and Fox executives have cited when evaluating series' perfomances.
DVR figures for the first full week of the season, when a lot more shows were in originals, will be available later this month.
