“SNL” star headlines a surprisingly funny ad for Volkswagen
Rare is the car commercial that relies on wit and humor to move product and not just some breathless promise about "zero due at signing." However, that's just what Volkswagen is doing with its latest string of ads featuring Bill Hader. The "Saturday Night Live" star unleashes some surprisingly dark, even avant-garde humor to hawk Tiguan, Jetta, and Touareg.
Let's hope the cars are half as good as the spots.