Twitter’s Oscar Reach: 3.3 Billion Views


Ellen DeGeneres’ selfie was the biggest tweet of the night

Tweets about the Oscars were viewed more than 3.3 billion times during a 24-hour period, Twitter said Tuesday. Twitter is eager to demonstrate its global reach to TV networks and advertisers, so revealed the number of “impressions” the Oscars generated for the first time.

The measurement indicates how many times tweets were displayed to users, whether on Twitter or on other websites. This is a different metric for Twitter, which typically reveals the number of tweets. There were 19.1 million of those Sunday night, which were viewed by more than 37 million people on Twitter’s proprietary platforms.

Also read: Facebook and Twitter Rivalry Heats Up as Social Platforms Vie for TV Ad Money (Video)

The biggest tweet of the night – no surprise – was Ellen’s celebrity selfie (above). In just 24 hours it received 2.4 million retweets – the number has grown since them – and was viewed by 8.1 million people 32.8 million times.

TwitterOscarsConfused? See the graphic to the right.

Also read: Ellen DeGeneres’ Epic Oscars Selfie Has 2.6 Million Retweets

The only concern for Twitter? The number of tweeters. That figure ended up between five and six million, which means a small fraction of the telecast’s 43.7 million viewers tweeted about what they were watching. Fortunately for Twitter, those tweets got in front of millions more people.

  • ntguy

    Smarty Lucas, how did you get to the 3.3 Billion number?

    • Gerard Kennelly

      obama murders people with drones
      and a celebrity pic gets seen over 3 billion times

  • Benjamin Roussey

    I want to see more of Angelina.

  • Benjamin Roussey

    Romney was right on about Russia and the Ukraine. Again, the Obama machine was
    wrong and even mocked Romney about it. Hilarious. Liberals just do not
    understand foreign policy. Obama is a punk and a very slow learner. Obama, your
    weakness on Syria has just caused an international crisis in the Ukraine. Good
    job, another black mark on your record where there is very little bright spots.

  • Benjamin Roussey

    You believed the Obama lying machine.
    You believed you could keep your doctor and your insurance plan. You believed
    you would have lower health care costs. You believed the website would be
    working and would work. These idiots cannot even set up a website! Hilarious!
    Just like the Germans did in the 1930s who believed an egotistical liar, you
    believed the Obama who continues to lie and earn a Pinocchio every week.