How Did Universal Release Two Huge Bombs Without Anyone Noticing — or Caring? (Video)

Lucas Shaw explains how Universal avoided the media “flop” firestorm

Whether’s it is blind luck or clever message-management, Universal has pulled off the impossible: they swept a couple of the year’s biggest bombs under the rug.

“47 Ronin” and “R.I.P.D.” were larger disasters than many of the year’s so-called “troubled productions” – “World War Z” chief among them – and yet they flew by with an utter lack of hang-wringing.

Also read: Is ’47 Ronin’ One of 2013’s Biggest Bombs?

TheWrap’s Lucas Shaw explores how they got away with it.

Watch the video (above) 

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