Deal will bolster Vice’s content pipeline for cable channel Viceland as it expands into the U.K., as well as for online and mobile
Vice Media has bought U.K. studio Pulse Film, the company said Tuesday.
The move comes as Vice prepares to expand its recently launched Viceland cable network to the U.K. later this year. After launching the 24-hour linear network with television company A&E Networks last month, the company two weeks ago reached a distribution deal with U.K. pay-TV provider Sky PLC.
The Pulse takeover will also give digital-media company Vice a pipeline for additional online and mobile content, and it will angle to seal branded content partnerships, too.
“Pulse are one of the few companies in the world that consistently produces content we admire,” Vice Media’s co-president Andrew Creighton said in a statement, calling the takeover a natural step in their relationship.
The two companies first collaborated four years ago on a film called “Shut Up and Play the Hits,” a documentary that follows the frontman of band LCD Soundsystem as it plays its final show. They brokered a U.S. partnership the following year.
Vice said its majority stake in the studio bolsters its programming capabilities across digital, mobile and linear. It also injects Pulse with money to grow, and the studio will ratchet up its scripted output across film and TV. Pulse will continue to exist as an independent brand.
In the last year, Pulse produced more than 200 projects, including the coming feature film “American Honey” starring Shia LaBeouf and “All These Sleepless Nights,” which won a world cinema documentary directing award at Sundance. Last year, Pulse also launched a branded-content unit, East Pulse, that has produced video and commercials for Audi, Nike, American Airlines, Red Bull and Chanel.
Financial terms of the deal weren’t disclosed.