Zombies beat Colts, Texans in early numbers
“The Walking Dead” is on a roll: A week after beating the World Series and “Sunday Night Football” — television’s biggest show — in the key demographic, the AMC zombie drama beat “SNF” again.
A “Walking Dead” episode featuring one survivor being expelled from the prison and another battling the bottle earned 13.3 million viewers, including 8.7 million viewers 18-49 — good for a 6.8 rating in the key demo.
Due to the trickiness of tracking live sports, the football number could change. The matchup between the Indianapolis Colts and Houston Texans had a 5.7 rating, up slightly from last week’s 5.6 preliminary rating. Last week, the football number eventually climbed to a 6.3.
Last week, “The Walking Dead” also had a 6.8 rating, and 12.9 million total viewers.
The zombies also beat NFL runoff on CBS Sunday, according to preliminary numbers. The overrun at 7 p.m. averaged a 6.6 rating, another number likely to change.
Both CBS’ football and NBC’s beat “The Walking Dead” in total viewers: CBS averaged 23.1 million total viewers, and “SNF” had 15.4 million, numbers that, again, will likely change.