CNN's Sanjay Gupta ‘Weed 2' Documentary Scores in Key Ratings Demo

CNN's Sanjay Gupta 'Weed 2' Documentary Scores in Key Ratings Demo

Jeff Zucker's emphasis on documentaries pays off

CNN's documentary “WEED 2: Cannabis Madness: Dr. Sanjay Gupta Reports” scored in the key news demographic, boasting 354,000 viewers 25-54 and easily besting MSNBC.

In the 10 p.m. hour, the doc couldn't top Fox, which had 370,000 viewers in the demo for “Hannity.” And it was down from the 477,000 viewers in the 25-54 group who watched the first “WEED” documentary. But it was still a big boost for CNN, which has averaged 121,000 in the demo for that time slot over the past four weeks.

Also read‘Daily Show': John Oliver Praises ‘Cannabis News Network’ on Sanjay Gupta's Pot Switch

As usual, Fox dominated in total viewers, with 1.76 million viewers for the time slot, compared to CNN's 757,000.

CNN has been experimenting with different shows for 10 p.m. On Mondays, the network is trying out a show with Don Lemon at 10 p.m. and a legal show with Sunny Hostin at 10:30.

Also readCNN's Sanjay Gupta Talks ‘Weed’ Sequel: ‘It Seems Politics Trumps Science’ On Marijuana

The documentary's success also validated CNN chief Jeff Zucker‘s emphasis on docuseries and documentaries. CNN's “Blackfish” has drawn widespread attention, as have the recent shows “Chicagoland” and “Death Row Stories.”

  • samjmpkj

    GOOD. GOOD. VERY, VERY GOOD, Mr. Gupta. Nice job. You placed people ahead of persons like DuPont, who ought to have known better business.

  • firetheliberals

    Nice job Dr. Gupta. However, keep that terd Patrick Kennedy out of your research. He and Kevin Sabet are clowns, they are prohibitionists. Kennedy wants Federal control and that is the problem. The states are solving this problem . KENNEDY just wants some cushy govt appointee job to oversee weed. Go fight meth and crack Kennedy!!

  • momma

    Great documentary. Not many drugs for kids as no one wants to do trials and lawsuit issues. It is inspiring to see people who really want to help. I hope the next installment features adults who can verbally relay their experiences. Vets and PTSD? I have lupus and I'm tired of having to take narcotics with these awful side-effects. Also, I heard some pot strains can actually reverse some auto-immune issues not just relieve the symptoms. I live in NC and getting desperate and really mad at politics!!