Looks like Lions Gates’ fears that it’s too soon to laugh over George W. Bush and too late to cry were realized in the box office performance of "W," Oliver Stone‘s heavily-promoted new film about our lame duck prez.
The film, rolled out in 2,000 theaters, took in just $10.5 million, according to both Media by Numbers and Box Office Mojo. This makes a per theater average of $5,200, respectable, certainly but hardly a huge hit considering the back to back publicity appearances of Oliver Stone, the high interest in politics at the moment and a pricey advertising campaign.
"Max Payne," on the other hand — a straight up, shoot–the-mothers R rated flick starring Mark Wahberg — won the weekend, taking in $18 million. (His per theater average was not that much better, it should be noted.)
Meanwhile, "Beverly Hills Chihuahua" keeps rolling along, taking in another $11 million, and "The Secret Life of Bees" was a hit in its category, for sure. It took in $11 million, in 500 fewer theaters than Dubya.