TheWrap has partnered with Canvs, a language analytics company that measures emotions around content, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers April 5-11 and is drawn from the most emotionally reacted-to television shows, including broadcast, cable, streaming and PPV.
A Spanish golfer, a scandalous gladiator and a real housewife had viewers talking passionately on social media over the past week.
Over the last seven days, the telecast of the 2017 Masters Tournament Final Round was the most emotionally-reacted to program with 98,889 Emotional Reactions (ERs), and out of all the golfers, Sergio Garcia of Spain was the most mentioned. Viewers were on the edge of their seats when, after 72 holes where Garcia was tied up with Justin Rose, the tournament moved to a sudden death playoff. Garcia snagged a win with a birdie on the final putt, making this his first major title.
The most recent episode of ABC’s “Scandal,” which racked up 30,843 ERs, kept viewers questioning the fate of Diego “Huck” Muñoz (portrayed by Guillermo Díaz) until the very end. Many fans were seriously upset over his apparent death after being shot three times a few episodes ago. But in a classic “Scandal” twist, dead doesn’t always mean dead, and viewers were treated to a heart-pounding episode that showed what actually happened to Huck as Olivia and crew relentlessly searched for him.
During the season 9 finale of “The Real Housewives of Atlanta” on Bravo (20,074 ERs), Kenya Moore was the most mentioned character despite the episode’s focus on Sheree and the unveiling of her “Chateau Sheree.” Many viewers were disgusted by Kenya’s pettiness during the housewarming party; while some described her as simply annoying, others went a bit farther, calling her childish and even evil.