WME IMG Hires Veteran Ad Exec Doug Scott as Vice President of Marketing and Brand Solutions

WME IMG Hires Veteran Ad Exec Doug Scott as Vice President of Marketing and Brand Solutions

Scott founded branded content creator OgilvyEntertainment

OgilvyEntertainment founder and president Doug Scott is joining WME IMG as executive vice president of marketing and brand solutions, the company's president of marketing, Greg D'Alba, announced on Tuesday.

Based in New York, Scott will be responsible for activating the agency's branded content partnerships, while expanding owned and operated properties.

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Before launching OgilvyEntertainment, the branded and original entertainment division of advertising agency Ogilvy & Mather, the University of Maryland graduate was the senior vice president and general manager of Bragman Nyman Cafarelli.

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Previous roles include Founder of MATTER, an entertainment marketing company; EVP of Marketing and Creative Director at Hypnotic; and EVP and General Manager at the Hollywood Stock Exchange.