How Xumo Became an Acquisition Target: Active Users Jump 60 Percent With Push Into Free Movies

Available to WrapPRO members

Ad-supported streaming service now reaches 5.5 million active users

OTT
Unsplash / Jens Kreuter

Xumo, one of the biggest ad-supported streaming platforms, is ramping up at time when rivals like Pluto TV have become acquisition targets.

The eight-year-old company now reaches 5.5 million active users each month, a 60 percent increase from eight months ago, according to Xumo senior VP of content Stefan Van Engen. Users are also spending more time on the platform — about four hours per session on average, he said.

Xumo’s success has made it an acquisition target. Van Engen declined comment on a recent Variety report that Sinclair Broadcast Group was in talks to purchase the company, nor on the company’s revenues; Sinclair did not respond to requests for comment.

Comments