Yahoo! will be the Academy of Television Arts & Sciences' official digital partner, including for the nominations red carpet of the 65th Primetime Emmy Awards, the academy announced Tuesday.
Yahoo will be the first digital partner for the academy outside of the broadcast networks. The academy said the new partnership would expand its reach to Yahoo's 700 million global users.
The site will be the academy's designated destination to livestream the red carpet and watch other video after the Sept. 22 ceremony, which is being aired on CBS. Yahoo will create a hub for the Emmys at http://tv.yahoo.com.
The Emmy content will include the nominations announcements on July 18, as well as backstage coverage and reports from the Governors Ball.
In the months after the awards, Yahoo will host a series called "An Evening With…" that will feature discussions of hit series.
"As television viewing habits evolve and people are consuming content across multiple platforms, it is imperative that the Television Academy meet the demands of the public," said Maury McIntyre, Academy of Television Arts & Sciences vice president of digital. "Yahoo! is the ideal digital partner with a reach unlike any other to bring the Primetime Emmy red carpet and Backstage LIVE — and all of the Academy's year round events — to television fans far and wide.”
"Yahoo! has always been dedicated to providing the best awards show coverage, but this takes us to a whole new level,” said Rich Cusick, Yahoo! vice president and head of entertainment. “Thanks to our partnership with the Television Academy, we’ll be closer to the action, have more exclusives, and be able to offer the best online experience for Emmys fans.”
