Yahoo will extend its year-old digital alliance with NBC Sports to include the network’s coverage of the 2014 Winter Olympics in Sochi, the company announced Monday.
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Users will have access via the Yahoo portal to live-streamed and on-demand content from NBCOlympics.com, which will be augmented by special analysis from Yahoo Sports experts and a daily digital show.
“The alliance focuses on access for Yahoo’s audience to all of NBCOlympics.com’s exclusive digital video rights, including live competition streams and highlights, the creation of a digital Olympics daily show, and the showcase of Yahoo products through NBC’s digital and broadcast coverage of the Games,” Yahoo said in a release.
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As part of the alliance, NBC will incorporate Yahoo content and products — like Flickr, Tumblr, and Yahoo Search — into its Olympics broadcast to give viewers a second-screen experience.
The 2014 Winter Olympics start Feb. 7 in Sochi, Russia.