6 Million U.S. Households Add New Streaming Services in Q1

It could mean good news for AVOD services like Tubi, Pluto TV and Xumo, as habits evolve

The widespread stay-at-home orders have accelerated the adoption of streaming, with about 6 million Americans adding a new streaming service during the first quarter, according to new research shared by Parks Associates on Tuesday.

More Americans are also gravitating towards live TV streaming services while stuck at home, too; adoption of services like YouTube TV, Hulu with Live TV and Sling TV increased 12% during Q1, according to survey results. With more viewers gravitating towards streaming, Parks Associate Research Director Steve Nason expects more Americans will look to advertising video on demand (AVOD) services to offset their spending on subscriptions.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44