The Disney ABC Television Group has partnered with Snap Inc. to produce original shows for Snapchat, the two companied announced on Wednesday.
Under the new agreement, ABC will roll out multiple new original scripted and unscripted shows for the social media platform, beginning with “Watch Party: The Bachelor” on Jan. 3.
A companion to the ABC reality dating show, “Watch Party” will feature celebrities, comedians, super fans and infamous former contestants get together each week to watch new episodes of “The Bachelor.” The series will consist of the self-described “‘Bachelor’ enthusiasts” watching the show, intercut with clips from each week’s episode.
The show will consist of 10 original episodes and one Live Story. Each will be available on Snapchat the Tuesday morning after each episode of “The Bachelor” and will live for 24 hours.
DATG will also work to develop and sell advertising packages incorporating Snapchat’s video Snap Ads.
ABC’s new “Shows” will roll out on Snapchat’s Discover tab, and are described by the company as “a character or format-driven single-narrative video production.” The tab also features “Editions,” made up of editorial content, and “Live Stories,” which are composed of snaps curated by the company’s producers and editors.
“Earlier this year, we worked closely with Snap on a very successful The Oscars Live Story and we look forward to building on that relationship and providing Snapchat’s mobile-centric users with a unique, immersive experience around our shows and brands,” said John Frelinghuysen, executive vice president, digital media, strategy and business development, Disney ABC Television. “With the upcoming ‘Watch Party: The Bachelor’ we look forward to working together with Snapchat to not only reach Bachelor fans in an entirely new way, but to also provide our advertising partners with even more opportunities.”
“Disney ABC have rewritten the rules for how to develop daring, fun and adventurous series for TV, mastering formats ranging from scripted to reality and drama to comedy,” said Nick Bell, VP of content for Snap Inc. “They will be a vital partner as we continue to expand our lineup of Shows on Discover and we’re excited to kick off 2017 by bringing one of their most beloved brands to Snapchat.”