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Adam Stotsky Named President of MRC Live and Alternative Unit in Rebrand of Dick Clark Productions

The dcp moniker will not be used going forward

Adam Stotsky, a two-decade veteran of NBCUniversal executive who last served as global president of the E! Entertainment, has been named president of MRC’s live entertainment and alternative division — a rebranding of the production company formerly known as Dick Clark Productions.

The division produces multiple live TV productions, including the American Music Awards, which airs Nov. 22 on ABC, and “Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest.” Other projects include the Streamy Awards and the Academy of Country Music Awards, which will move from CBS to Amazon Prime next year.

The move marks an abrupt end for Dick Clark Productions, which will no longer use the dcp moniker.

The production company, launched in 1957 by Dick Clark, had been sold multiple times, and merged — along with several other media companies — with MRC in 2018 to form Valance Media. That company was rebranded as MRC in April 2020 with all of its divisions carrying the same name, including MRC Live & Alternative, which housed dick clark productions. The transition from dcp to MRC Live & Alternative completes the rebranding process.

Stotsky will report to MRC CEOs and co-founders, Modi Wiczyk and Asif Satchu. 

Prior to leading E! Entertainment, Stotsky served as president of the Esquire Network, chief marketing officer for NBC Entertainment and EVP of global marketing for Syfy. He is the former co-chair of the media trade association PROMAX.

“Adam is well positioned to lead MRC Live & Alternative as we go through a period of rapid growth and innovation. He brings a wealth of experience in the space and a reputation for building iconic brands and franchises,” said Wiczyk and Satchu.  

“It’s an honor to be joining MRC, who have built a reputation for many industry firsts in our business. I am looking forward to building on the company’s culture of innovation with the team across our legendary roster of programs and developing new live and alternative formats,” said Stotsky.