Mike Benson has been named head of brand marketing and creative development for Amazon Digital Video, the company announced Monday.

Benson will report to Michael Paull, vice president of Amazon Digital Video, and will be responsible for overseeing marketing and advertising for Amazon’s original television series.

Also Read: Golden Globe Awards: Winners Gallery (Photos)

The online retailer has been making a strong push into original content in recent years, buoyed by the success of shows like “Transparent,” which centers around a man who reveals to his family that he is transgender, recently won the Golden Globe for Best Comedy Series. The show’s star Jeffrey Tambor also took home the Golden Globe award for Best Performance in a Television Series – Comedy or Musical.

Benson was most recently the chief creative officer at Time Warner Global Media Group and previously served as EVP of marketing at Disney ABC Television Group. While at Disney, Benson helped develop the company’s global, digital, multi-platform, gaming and multi-level consumer engagement activities.

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He oversaw all marketing, advertising and promotional activities for ABC Primetime, Late Night and ABC Studios programming and was responsible for the launch and marketing of some of the network’s biggest shows, including “Modern Family,” “Lost,” “Desperate Housewives,” Dancing with the Stars,” “The Bachelor” and “Grey’s Anatomy.”

He was the recipient of ABC’s first Emmy Award for the marketing of “Lost.”

Golden Globe Awards: Winners Gallery (Photos)

Best Performance by an Actor in a Supporting Role in a Motion Picture -- J.K. Simmons, "Whiplash"
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Best Performance by an Actress in a Supporting Role in a Series, Miniseries or Motion Picture Made for Television -- Joanne Froggatt, “Downton Abbey”
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Best Performance by an Actor in a Miniseries or Motion Picture Made for Television -- Billy Bob Thorton, “Fargo”
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Best Performance by an Actress in a Television Series – Comedy or Musical -- Gina Rodriguez, “Jane the Virgin”
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Best Original Song – Motion Picture -- “Glory” – “Selma,” Music by: John Legend, Common, Lyrics by: John Legend, Common
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Best Performance by an Actor in a Supporting Role in a Series, Miniseries or Motion Picture Made for Television -- Matt Bomer, "The Normal Heart"
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Best Performance by an Actress in a Motion Picture – Comedy or Musical -- Amy Adams, "Big Eyes"
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Best Performance by an Actress in a Supporting Role in a Motion Picture -- Patricia Arquette, “Boyhood”
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Best Performance by an Actor in a Television Series – Comedy or Musical -- Jeffrey Tambor, "Transparent"
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Best Performance by an Actress in a Miniseries or Motion Picture Made for Television -- Maggie Gyllenhaal, “The Honorable Woman”
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Best Performance by an Actor in a Television Series – Drama -- Kevin Spacey, “House of Cards”
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Best Performance by an Actress in a Television Series – Drama -- Ruth Wilson, “The Affair”
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George Clooney won the Cecil B. DeMille Lifetime Achievement Award
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Best Director – Motion Picture -- Richard Linklater, "Boyhood"
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Best Screenplay – Motion Picture -- Alejandro Gonzalez Inarritu, Nicolas Giacobone, Alexander Dinelaris, Armando Bo, “Birdman”
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Best Foreign Language Film -- "Leviathan" (Russia)
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Best Television Series – Drama -- “The Affair,” Showtime, Showtime Presents, Sheleg, Higlewater
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Best Performance by an Actor in a Motion Picture – Drama -- Eddie Redmayne, “The Theory of Everything”
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Best Television Series – Comedy or Musical -- “Transparent,” Amazon, Amazon Studios Instant Video
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Best Original Score – Motion Picture -- Johann Johannsson, “The Theory of Everything”
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Best Motion Picture – Drama -- “Boyhood,” IFC Productions and Detour Filmproduction; IFC Films
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Best Animated Feature Film -- “How to Train Your Dragon 2,” DreamWorks Animation LLC; Twentieth Century Fox
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Best Performance by an Actress in a Motion Picture – Drama -- Julianne Moore, “Still Alice”
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Best Performance by an Actor in a Motion Picture – Comedy or Musical -- Michael Keaton, “Birdman”
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