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Amazon Opens Its First Retail Location

Amazon Books in Seattle is company’s first physical store

Amazon has opened its first physical retail location: a bookstore in the University Village section of Seattle.

Amazon Books will become the first real location to sell Amazon titles in the company’s history when it opens its doors at 9:30 a.m. on Tuesday.

“Amazon Books is a physical extension of Amazon.com,” the company said in a statement. “We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping.”

Each book is also accompanied by a review card, which features a one to four star rating and a sample of customer reviews from Amazon.com. The company also guarantees that the prices at the retail location are the same as they are online.

“Amazon Books is a store without walls – there are thousands of books available in store and millions more available at Amazon.com,” the statement continues. “Walk out of the store with a book; lighten your load and buy it online (Prime customers, of course, won’t pay for shipping); buy an eBook for your Kindle; or add a product to your Amazon Wish List, so someone else can buy it.”

Customers can also test out Amazon products like the Kindle, Echo, Fire TV and the Fire Tablet.

The company also recently got into the original programming game, launching its first show, “Alpha House,” in 2013. Upcoming original programming include “Man in the High Castle,” Bryan Cranston‘s “Sneaky Pete” and an untitled series from Woody Allen, the first TV project from the legendary film director.

Comedy “Transparent” won five Primetime Emmy Awards in September, the first Emmys for an Amazon original series.