Apple has ordered an AAU basketball drama series from NBA superstar Kevin Durant. “Swagger” comes from Imagine Television, Durant’s Thirty Five Ventures, and CBS Television Studios.
Inspired by Durant’s youth basketball experiences, “Swagger” explores the world of AAU basketball in the nation’s capital, and the players, their families and coaches who walk the fine line between dreams and ambition, and opportunism and corruption.
The project is written, directed and executive produced by Reggie Rock Bythewood, who serves as showrunner.
Other executive producers include Brian Grazer, Francie Calfo (“Empire”), Durant, and Rich Kleiman.
James Seidman is the Imagine executive on the project; Sarah Flynn will do the same for Thirty Five Ventures.