Will Big Tech Bounce Back Amid Supply Chain Shortages and New Apple Privacy Controls?

More uncertainty and revenue slowdown as tech giants head into 2022

With Q3 results pretty mixed across the tech sector, analysts are expecting more deceleration in revenue growth and uncertainty heading into the new year.

While some of the major players are starting to feel the impact of Apple’s ad tracking changes implemented earlier this year, others are preparing for massive supply chain disruptions that may worsen over the holiday season. Even the social media players could face disruptions from the squeezed supply chain, as businesses may slow down their ad spending as a result of a shortage of product.

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Antoinette Siu

Media and Tech Reporter • antoinette.siu@thewrap.com • Twitter: @antoinettesiu