‘Avatar’ Helps Introduce 3D to Consumers

Cameron’s action pic may make “augmented reality” a household phrase.

Last Updated: November 20, 2009 @ 11:07 AM

If you haven’t heard of augmented reality, you will soon, thanks to "Avatar."

The technology launches movable 3D images or games on computer screens when an item is held up to a webcam. James Cameron’s sci-fi flick will likely be the property that makes augmented reality a household phrase.

Fox has lined up McDonald’s and the Coca-Cola Co. as promotional partners, and Mattel as the pic’s official toymaker. All are integrating augmented reality in their products and through high-profile campaigns that tie in with the film.

Read more at Variety.