If you haven’t heard of augmented reality, you will soon, thanks to "Avatar."
The technology launches movable 3D images or games on computer screens when an item is held up to a webcam. James Cameron’s sci-fi flick will likely be the property that makes augmented reality a household phrase.
Fox has lined up McDonald’s and the Coca-Cola Co. as promotional partners, and Mattel as the pic’s official toymaker. All are integrating augmented reality in their products and through high-profile campaigns that tie in with the film.