Audiences shouldn’t take the prolific volume of quality entertainment options currently available for granted, because the entertainment industry may never be quite this crowded again. As Hollywood faces a potential winnowing of content options in the coming years, the ad-supported model is being viewed as a stabilizing force for an uncertain business.
FX Networks president John Landgraf recently said at the Television Critics Association summer press tour that we’ve “reached the peak of the Peak TV era” and viewer behavior is beginning to reflect that. Just one-in-five consumers plan to add an additional streaming video on demand (SVOD) service in the next year while 79% report keeping or even reducing their current subscriptions, according to a report from Screen Engine/ASI and streaming network FilmRise provided exclusively to TheWrap.