Axios’ Trump Interview Pulls Over 30 Million Social Views, Just 136,000 TV Viewers

Monday’s episode increased viewership 33% over what the show had averaged year-to-date

Last Updated: August 4, 2020 @ 5:08 PM

Just about 136,000 people tuned into “Axios on HBO” Monday night to watch Jonathan Swan’s interview with President Donald Trump, according to Nielsen Media Research, but the conversation went viral online and racked up more than 30 million views across social media.

Of those 136,000 viewers for the premium cable channel’s biweekly offering, about 46,000 were in the advertiser-coveted age demographic of 25 to 54 and 25,000 were in the 18-to-49 demo.

Year-to-date, “Axios on HBO” had averaged 102,000 total viewers. But Monday’s interview drew 34,000 more total viewers, giving the show a 33% increase in viewership, according to Nielsen’s Live + Same Day data. In the key 25-to-54 demo, the episode was up 10,000 viewers, while among viewers between 18 and 49, it was up 2,000.

Swan’s interview went instantly viral Monday night, racking up millions of views for clips of the conversation, as well as the full interview, posted to Axios’ social media.

One clip shared on Axios’ Twitter, which showed Trump fumbling with paper charts and figures while being pressed on U.S. coronavirus fatalities, had over 34 million views on Twitter by Tuesday afternoon, as well as over 166,000 retweets.

Another, in which the president responded to a question on the legacy of the late civil rights icon and Democratic representative John Lewis by pointing out he skipped Trump’s inauguration, had over 4 million views on Twitter.

The full interview was posted to YouTube, where it trended Tuesday and had over 4,000,000 views by the afternoon.

Swan pressed Trump through the interview, reminding him that 1,000 Americans are dying per day from the coronavirus, to which the president replied, “You’re not reporting it correctly, Jonathan.” Swan was lauded by observers for his interview and refusal to let the president’s statements go unchecked.