Business Insider officially launched its anticipated UK site Tuesday, the company announced.
Also read: Business Insider Surpasses Forbes Web Traffic for the First Time
Its seventh international edition, uk.businessinsider.com will feature news tailored for the British and European business audience. The core site based in New York has strong European traffic numbers to-date, with 3 million unique monthly UK visitors, according to Google Analytics.
Also read: Business Insider Turns Down $100 Million Buyout Offer (Report)
The new site will offer four main verticals: finance, tech, politics, and strategy. Coverage will also center around international finance, up-and-coming tech companies and start-ups, and the upcoming UK elections.
Julian Childs will serve as managing editor of the London-based site. Founding Editor Jim Edwards will oversee the newsroom, and Dina Spector will be London Editor. Other senior editors and reporters include: Michael Bird, who joins the UK site from City A.M., reporting on finance and business strategy; tech reporter James Cook, who joins from the The Daily Dot, a US-based technology site; Tomas Hirst, political reporter and former editor of the World Economic Forum; and Lara O’Reilly, who joins as Global Advertising Editor from Marketing Week.
Also read: Anthony Weiner to Write Column for Business Insider
“We’re bullish about launching a UK edition of Business Insider,” said Henry Blodget, CEO and Editor-in-Chief of Business Insider. “We believe there’s a void in the marketplace for our digital-first approach to news aimed at business leaders of today and tomorrow. It’s an especially exciting time for us to dive into this market, as the UK and the continent remain pivotal players in international affairs and business.”
“We are excited to bring to UK and Europe the unique kind of news that has become our brand’s trademark: punchy, fearless and conversational,” Childs said.