The Cannes Film Festival unveiled its 2014 poster on Tuesday, opting for an image of actor Marcello Mastroianni drawn from the 1963 Federico Fellini film “8 ½.”
Designed by Hervé Chigioni and graphic designer Gilles Frappier, the poster features “CANNES 2014” over a closeup of Mastroianni looking at the viewer over the top of his sunglasses. “The way he looks at us above his black glasses draws us right in to a promise of global cinematographic happiness,” said the poster’s designer in the Cannes press release revealing the poster. “The happiness of experiencing the Festival de Cannes together.”
Mastroianni’s daughter, Ciara Mastroianni, is quoted in the same release as saying, “I am very proud and touched that Cannes has chosen to pay tribute to my father with this poster. I find it very beautiful and modern, with a sweet irony and a classy sense of detachment. It’s really him through and through!”
The upcoming festival, which runs from May 14 through May 25, is the 67th edition of Cannes. “8 ½” screened out of competition at 16th Cannes the year it was released, along with Alfred Hitchcock‘s “The Birds.” The Palme d’Or that year went to Luchino Visconti’s “The Leopard,” while other films that screened included “To Kill a Mockingbird,” “Lord of the Flies” and “What Ever Happened to Baby Jane.”
The lineup of films in competition will be revealed on Thursday in Paris.
The full poster: