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  • Fantasy Sports: Fleeting Folly or Fabulous Gold Mine? – Part 4 (Guest Blog)

    By Alex Evans and Gil Moran | August 2, 2017 @ 11:30 AM

    Will the appeal of Fantasy Sports and eSports endure the test of time as companies and online leagues struggle to win the acceptance (and the dollars) of this challenging, yet growing segment, of attention deficit consumers?

  • Sports and the ‘Millennial Problem': Is It Game Over? – Part 2 (Guest Blog)

    By Alex Evans and Gil Moran | July 19, 2017 @ 9:35 AM

    Fewer and fewer Millennials are tuning in to watch the sporting events they grew up with. With drop offs in viewership this steep, a renewed sense of urgency has struck at the hearts of network execs, league owners and advertisers.

HOLLYBLOGS

Gil Moran

Gil Moran is a Managing Director and Partner in L.E.K. Consulting's Los Angeles office. He joined L.E.K. in 2008 as a Consultant and has broad experience in strategy, mergers & acquisitions and consumer research. He is focused in the Media, Entertainment & Technology sectors, advising clients on a range of critical strategic issues, including growth strategy, product configuration, pricing and monetization, and due diligence, among others. His experience extends into many sectors including sports and retail. Gil graduated with honors and an LLB Law Degree from the University of Warwick and earned an MBA from Harvard Business School.
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