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Michael Kokernak

Michael Kokernak has written about the disruption of the traditional television business model for virtually every industry trade magazine since 1998. He is also an inventor and the company he founded, Backchannelmedia, has filed several patent applications in the TV advertising space. Kokernak’s company has been profiled in Business Week, New York Times, Boston Globe, Advertising Age, and in a Harvard Business School Case Study. He welcomes questions and comments at mkokernak@gmail.com or on LinkedIn.

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