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Mitch Lowe

A veteran of the video and entertainment industry with more than 25 years experience, Mitch Lowe was named CEO of Redbox in 2005 and president in April 2009. Widely credited for the development of the $1 per night DVD rental, Lowe has played a central role in growing the Redbox network from 12 locations to more than 15,000 locations nationwide. Prior to joining Redbox, Lowe consulted for McDonald’s business development group, heading the company’s DVD vending machine team – the team that ultimately created the Redbox concept. Before that, he helped to found Netflix, where he served as vice president of business development. In 2002, Lowe helped to bring Netflix public.