CBS and Nielsen have agreed to terms for a new agreement just under two weeks after the previous deal lapsed at the end of last year, the two companies announced on Friday.
“CBS is a longstanding leader in world-class video content. We are thrilled to continue our long partnership with them as we innovate for the future,” said Nielsen CEO David Kenny.
“We are very pleased with this new agreement we were able to achieve with Nielsen,” said Joe Ianniello, president and acting CEO of CBS Corporation. “It meets our strategic goals, and will allow us to benefit from important advances in measurement as they are rolled out. CBS programming is perennially the most-watched content rated by Nielsen, and there is significant upside ahead as next-generation advertising continues to flourish.”
Terms of the deal were not disclosed but the new agreement once again allows CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS’ 27 owned-and-operated local television stations access to Nielsen’s Total Audience measurement services, which the network uses to set advertising rates.
CBS’s previous deal with Nielsen expired on Dec. 31, with the company accusing Nielsen of using its market power as the foremost audience measurement firm to “raise prices for services that don’t sufficiently address ongoing changes in the industry, particularly with regards to nonlinear viewership.