CBS Unveils Hot New Name for Morning Broadcast; Goodbye, ‘The Early Show’

New name is way more exciting

Tired of the old, stale title of CBS's perpetual third-place finisher "The Early Show"? Then get ready to have your wig blown back by the thrilling new title of CBS's morning news program:

"CBS This Morning."

The sleek, sexy new title will strut across your screen beginning Monday, Jan. 9, when Charlie Rose, Gayle King and Erica Hill take over CBS's 7-9 a.m. slot. You've already forgotten the musty stench of "The Early Show," haven't you?

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