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Charlie Sheen Expands His Brand With 22 Trademark Applications

”Duh, Winning“ slot machines and ”Sheen’s Goddesses“ could be coming soon to a department store near you

If recent activity at the U.S. Patent and Trademark Office is any indication, the world should prepare itself for an onslaught of Charlie-Sheen related merchandise.

The Associated Press reports that California-based company Hyro-gliff — which has ties to the ousted "Two and a Half Men" actor — has filed 22 trademark applications relating to Sheen, covering everything from catchphrases such as "Duh, Winning" and "Tiger Blood" to bras, drinks and gambling machines. (The latter would seem to be especially fitting, given Sheen's recent dicey behavior.)

Also in contention for trademarks: The phrases "Sober Valley Lodge" and "Sheen's Goddesses," the actor's terms of endearment for his Malibu home and his harem of female companions, as well as his name and signature.

What, no trademark applications for Charlie Sheen brand penicillin, or a home defibrillator kit?

The company filed for the applications between March 19-22, a couple of weeks after Sheen was 86'd from his "Two and a Half Men" gig. Interestingly, Hyro-gliff, which was formed last month, shares the same business address as the offices of Sheen's lawyer, Martin Singer.

Guess a guy's gotta have some sort of back-up plan, should Sheen somehow, by some stunning legal upset, lose his $100 million lawsuit against his former bosses, "Men" creator Chuck Lorre and Warner Bros. Television. Or if Sheen's second career as a stand-up performer not take off — a distinct possibility, given the abysmal reception his "My Violent Torpedo of Truth/Defeat Is Not an Option Tour" has received so far.