Cheaper Cost for Disney and Apple Streaming Services Won’t Stop Netflix From Raising Sub Fees

Streaming giant isn’t worried about its new competitors costing half as much

Netflix’s chief product officer says the company isn’t worried that the cheaper cost for rival streaming services from Disney and Apple will hamper its ability to raise its own prices.

“I think the pricing of our competitors, we don’t feel, is a real significant factor in determining what we can charge for our services,” Greg Peters said Wednesday during the company’s third quarter earnings call. Disney and Apple are launching their own streaming services next month, both of which will be priced much lower than Netflix, whose subscription packages range from $8.99 to $15.99 a month in the U.S.

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Tim Baysinger

TV reporter • • Twitter: @tim_bays

Sean Burch

Tech reporter • • @SeanB44