College Football’s 2020 Season Sputters, With $2 Billion in TV Ad Revenue at Risk

Nearly half of the schools have decided to punt football to the spring

In the wake of two major conferences deciding to forgo fall sports, the quickly-approaching college football season remains shrouded in doubt and uncertainty, even as three other top conferences are planning to play through a coronavirus pandemic that is still making its way through the country.

But can you have a college football season if 40% of the schools aren’t involved? The TV industry has billions of dollars riding on that outcome. How much? Last season, college football generated $1.7 billion in advertising revenue, according to research firm Kantar Media, with AT&T alone accounting for some $70 million of that.

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Tim Baysinger

TV reporter • • Twitter: @tim_bays