Comcast CEO Brian L. Roberts and new NBC Universal CEO Steve Burke announced Comcast's acquisition of NBC Universal by giving all employees 25 shares in the company, a book about their plans, and theme park passes.
They also slightly renamed the company NBCUniversal. The name is featured in a new logo unveiled Thursday (left.)
Read their letter to employees, included in the book:
Today marks the birth of the new NBCUniversal. Together, Comcast and NBCUniversal are poised to become the greatest media company in the world, delivering quality content to a global audience on every conceivable platform.
We are incredibly excited about this opportunity. We're humbled, too, since we are keenly aware that NBC and Universal both have tremendous legacies, reaching back nearly a century.
Although only half as old, Comcast also has a proud history, having grown from a single system cable operator to the largest video and residential Internet service provider in the country.
As we embark on this adventure together, it seems like a good time to reflect on how we got here. That's why we put this book together. We hope you enjoy it and will be proud to be a part of what we've become.
The book is just one element of a gift package marking this occasion. Included is a certificate entitling you to 25 shares of stock in Comcast Corporation. Our hope is that you share ownership of this company and what we accomplish together.
You’ll also find a free pass for you and your family to one of the Universal theme parks – because we want you to get to know all our businesses, and have some fun, too.
And we’ve included what we’re calling “The Big Idea Book.” We’re a company founded on and driven by big ideas, and this gives you a place to record your own.
Last but not least, you’ll see a copy of the NBCUniversal Credo. This is, quite literally, what we believe. We hope you’ll agree, and come to see these as not just words but the distillation of a company culture that defines who we are, what we do, and how we do it.
NBCUniversal and Comcast are remarkable companies.
Together, we will be even better.
Brian L. Roberts, Chairman and CEO, Comcast Corporation
Steve Burke, CEO, NBC Universal