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Daytime Emmys to Make Big Push on Twitter’s Periscope (Guest Blog)

Hollywood is discovering the value of live-streaming events directly to fans

While the Daytime Emmy Awards are taking a break this year from a traditional television broadcast, the ceremony is fully embracing the fast growing world of live-streaming.

The National Academy of Television Arts and Sciences (NATAS) has teamed up with our live-streaming channel, Parachute TV, to provide Daytime TV fans with unique, behind-the-scenes access on Periscope. Along with red carpet coverage on Parachute TV, Emmy winners will have an immediate opportunity to interact with fans on Periscope, moments after they make their way backstage.

“Awards shows are doing an incredible job with live-streaming apps like Periscope and Facebook Live,” said Parachute TV Co-Founder Caroline Lesley, who will also serve as one of the event’s hosts on Periscope. “And giving fans a chance to interact with their favorite celebrities backstage is another great step forward.”

The 43rd Daytime Emmy Awards will be held Sunday, May 1 at the Westin Bonaventure Hotel in Los Angeles. The ceremony follows the Creative Arts Emmy Awards being hosted Friday, April 29th. Parachute TV will provide red carpet coverage and behind-the-scenes access for both awards shows.

Periscope, Apple’s 2015 app of the year, recently celebrated its first anniversary by announcing that more than 200 million broadcasts were created in the first 12 months after launch. A range of celebrities has embraced the Twitter-owned app, including “Breaking Bad” star Aaron Paul and comedian Howie Mandel.

Parachute TV, which launched on Periscope last August, now reaches more than a million viewers. Along with creating original scripted and non-scripted programming, Parachute TV has covered red carpets ranging from the “Star Wars” premiere to the Tribeca Film Festival. Parachute’s recent coverage of AMC’s season 2 premiere of “Fear the Walking Dead” generated thousands of live viewers, dominating that day’s Periscope broadcasts.

Facebook, meanwhile, recently rolled out its Facebook Live feature to all users globally. “We’re seeing TV stars get bigger audiences on Facebook Live than they get on their TV shows,” Facebook CEO Mark Zuckerberg said at the company’s recent F8 developers conference.

Social media savvy stars like Dwayne “The Rock” Johnson have used Facebook Live on the red carpet, while Walt Disney Studios hosted a Facebook Live “Star Wars: The Force Awakens” Q&A with Daisy Ridley last December.

“Audiences enjoy watching live, but they really love the opportunity to interact directly with the stars,” says Lesley.  Parachute’s coverage has allowed for unique interaction with Johnny Depp, Quentin Tarantino, Cate Blanchett, Bryan Cranston, Matt Damon, Michael Fassbender, Meghan Trainor, Marlon Wayans, as well as digital stars such as Tyler Oakley and King Bach.

Beyond Hollywood, celebrities everywhere are expected to further adopt live-streaming.  For example, as part of Twitter’s new deal to live-stream Thursday Night Football this season, Periscope broadcasts from players and teams are expected before, during and after games.